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[Banza case]: “TAVRIA V”. Transformation of grocery retail with a loyalty program

By April 18, 2022No Comments

Pain

A launch of promotions through the IT department, manual work, long processing of transactions, no direct interaction with customers

Challenge

A launch of activities without IT, access to analytics, personalized offers, set up communication with customers without wasting time employees

Decision

After analyzing all wishes, we took a ready-made solution Banza Loyalty for Creatio and provided individual improvements to the client's goals

We were looking for a system that allows not only to launch a large number of promotions, but also develops itself in accordance with the expectations of users. With Banza Loyalty for Creatio, we get new business opportunities.

Tetiana MaleyTavria V, Head of CRM department

What were expectations from loyalty program management automation?

1

Profit growth

increase the number and frequency of repeat purchases, the average check
2

Segmentation

gather the correct customer base and contacts for segmentation
3

Analytics

explore customers' needs based on the obtained data
4

Personalization

develop up to 1,000 personalized promotions per month
5

Feedback

set up regular communication with customers
6

Optimization

optimize internal time and financial resources

1.2

loyal customers

1200

launched promotions

50

time-saving

It was😔

 

🔸bonus-accumulative loyalty program, which allowed to accumulate points only for a discount

🔸binding to physical cards, paper transactions (questionnaire forms), documents were processed for 14 days

🔸a lot of time was spent on launching promotions, installing mechanics

🔸15 unified promotions for all purchasers of chain stores without TA segmentation

It become😃

 

🔸loyalty program, due to which, customers are able to use bonuses on purchase of goods

🔸Registration by mobile number and virtual card, chatbot with registration, card data, feedback form

🔸The company has reduced by 50% of time spent by employees on the launch of promotions

🔸250 personalized promotions based on customer wishes based on customer wishes

In addition to Banza Loyalty for Creatio, we use the ecosystem to manage the full journey of the client. We integrated the CRM system, automated the contact center, increased the advanced segmentation options for managers and marketers.

Stanislav DumalBanza, Business Developer

#makeITeasy

Learn more about the loyalty program