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Cases

[Banza case]: Lactalis Ukraine “Automation of sales force management cycle”

Client

"Lactalis Ukraine" — one of the leaders of milk products in Ukraine. The company produces goods of well-known brands President, Dolce, Laktoniya, Lactel etc.

Problem

Non-automated sales department management cycle, absence of unified data ecosystem for coordination and generation of personalized promotions

Challenge

Improve the quality of sales force management and optimize budget limits control

Decision

After analyzing all wishes, we implemented a solution for managing processes of planning and conducting trade marketing activities

What features are built into solution?

1

Management

of planning and execution of trade marketing activities
2

Automation

in approval process management
3

Calculation

of planned and actual performance indicators of marketing activities, including P&L
4

Single calendar

of marketing activities with the ability to monitor load by competitors
5

Control

over budget utilization and management of set limits

Result💪

Improving the quality of sales force management

60%

Optimized budget limits control

92%

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