Portrait of the Client 360
Get comprehensive customer data to create effective communications.
- Contact Information
- History of interaction for all types of customers
- Shopping preferences, feedbacks on marketing activities
- Deep segmentation of the customers base
Identify and grow customer needs. Use data from various sources (social networks, email, website, etc.), conduct effective campaigns to attract customers.
- Planning and Marketing Calendar
- Customer segmentation
- Omnichannel campaigns
- Analytical CRM
- Email, SMS, messengers, chatbots
- Event management
- Automation of routine tasks
- Campaign performance analysis
Attract and return customers, launch loyalty programs of any scale
- Setting the terms of incentives: periods, segmentation of target audience, specific stores or online store, by card type, payment, amount, frequency of purchases, etc.
- Mutual exclusion and priority of rules
- Manage balances, cards, participation levels
- Segmentation with RFM-analysis
- Types of incentives: bonuses, discounts, coupons, etc.
- Coalition and partnership loyalty programs
- Omnichannel communications
Build and manage personalized communications through the channels your business needs.
- Telephony, video calls, e-mail, messengers, chatbots
- Online self-service, personal office
- Print on the check, tips for sellers
Field Force Management
Automation and control of “field” representatives
- Planning visits and setting tasks
- Tracking visits
- Processing orders and monitoring compliance with agreements with customers
- View and analyze the results of work “in the fields”
Get the company’s performance metrics in a convenient way
- Sales funnel
- Operational control of key performance indicators of the enterprise
- Independent or ready adjustment of parameters for dashboards
Selection of the ideal complex products for your purposes
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