One platform for consumer packaged goods CRM and workflow automation
Automate business processes and manage the product journey from manufacturing to shelf across marketing, sales, and distribution
Request Live DemoBusiness challenges we help solve
Zoo of systems
platforms and contact bases, lost of communication history, lost of clients, human factor
Long terms of automation
implementation or development can be measured by years
No segmentation and analytics
of products, customers to make personalized offers and data based decisions
No ability to scale
or customize current solutions for fast adaptation and changes
Business Goals we help to achieve
Scale operations and workflows
Expand your portfolio
Improve key performance indicators
Elevate your business in industry rankings
Grow your CPG business with the Banza team
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Sales operations
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Product information management
Centralize all product, SKU, pricing, and promotion data in a single catalog to support accurate sales planning, demand forecasting, and inventory decisions across retail and distribution channels.
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Sales forecasting and planning
Forecast sales demand more accurately by analyzing historical performance, seasonality, and promotional activity. Support better planning decisions with predictive analytics and detailed reporting.
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Strategic pricing optimization
Optimize pricing across products, channels, and customer segments to balance volume, margins, and competitiveness using AI-driven analytics and predictive models.
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Sales performance analysis and optimization
Analyze sales performance across channels, customers, products, and categories to identify growth opportunities and improve overall profitability.
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Product information management
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Trade promotions
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Trade promotion data management
Centralize all promotion-related data — budgets, activities, contracts, and costs — to gain full visibility and control over trade promotions.
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Budget planning and cost control
Forecast promotion budgets, allocate funds across brands and retailers, and track actual spend to prevent budget overruns.
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Promotion execution management
Manage promotion plans, approval flows, and execution timelines in one system with a unified calendar for all SKU-based promotions.
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Promotion performance analytics
Gain full visibility into promotional results by tracking key financial and operational metrics across markets, channels, and SKUs to continuously improve promotional impact.
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Trade promotion data management
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Distribution
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Partner information management
Centralize partner data and communication with distributors and retailers using a unified portal that provides full visibility into contracts, documents, collaboration history, and joint plans.
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Distributor contract management
Manage distributor agreements in one place by standardizing price lists, discounts, and bonus structures. Automate contract approvals, ensure version control, and securely store all contractual documents in a centralized system.
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Automated order fulfillment
Streamline affiliate order fulfillment by automating order creation across multiple channels. Check product availability and pricing in real time, assign delivery teams, and coordinate execution with partners and internal teams in a single digital workspace.
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Logistics management
Optimize goods delivery to stores and distribution centers by automating route planning, cost calculation, and order coordination. Improve delivery speed, reduce logistics costs, and gain better operational control.
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Field force management
Empower your field teams with a mobile-first solution to manage orders, verify SKUs, plan visits, and execute daily tasks efficiently across retail locations.
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Partner information management
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Brand awareness
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Agency collaboration management
Manage end-to-end collaboration with advertising agencies in a single workspace. Track communications, campaigns, contracts, media assets, and performance to select the right partners and improve campaign outcomes.
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Advertising campaign project management
Plan, execute, and control advertising projects from concept to delivery. Manage timelines, budgets, tasks, and performance metrics in one structured workspace.
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Brand social media monitoring
Monitor brand mentions, conversations, and customer feedback across social channels to engage audiences, respond faster, and strengthen brand loyalty.
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Event operations and coordination
Manage advertising and promotional events end to end — from planning and approvals to execution and post-event coordination — with centralized workflows and real-time collaboration.
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Event analytics and reporting
Get detailed insights into event performance, attendance, engagement, and costs. Use ready-made and customizable reports to evaluate results, compare events, and improve future campaigns.
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Agency collaboration management
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Supply chain and procurement
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End-to-end procurement request orchestration
Manage procurement requests across the entire purchasing cycle — from demand identification and approvals to execution and tracking — using centralized, automated workflows.
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Supplier management
Manage suppliers and contractors through a unified portal that supports automated workflows, structured communication, and consistent process execution.
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Procurement lifecycle management
Manage the full procurement lifecycle for CPG/FMCG — from demand planning and sourcing to purchasing and supply coordination — using AI-powered and collaborative workflows.
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Сontract operations
Keep all contracts, related documents, and approvals in one place to streamline collaboration, reduce manual work, and accelerate contract execution.
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End-to-end procurement request orchestration
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Risk and compliance
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Regulatory compliance management
Manage regulatory documents, compliance programs, and internal policies in a single system to maintain consistent compliance across teams and departments.
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Legal case management
Manage legal cases, documents, and related workflows in a single system to improve consistency, visibility, and team collaboration.
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Internal audit processes
Coordinate audit activities across financial, physical, and legal assets to ensure transparency, consistency, and control.
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Regulatory compliance management
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Employees
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Employee lifecycle management
Manage the full employee journey in one system — from hiring and onboarding to growth, retention, and offboarding — with consistent HR workflows.
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Employee request management
Enable employees to submit and track common requests in one place, reducing manual work and speeding up approvals.
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Team collaboration and knowledge hub
Bring teams together in a single workspace to communicate, collaborate, and share knowledge, documents, and updates while managing tasks, meetings, reviews, and approvals in one place.
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Employee lifecycle management
Ready-to-use products for your business acceleration
Discover more
Customer success and genuine care
Schedule your guided Banza demo now
Request a free demo to see how BANZA can help your business transform and scale.
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