One platform for pharma CRM and workflow automation
Optimize commercial operations and automate workflows for pharmaceutical companies, medical distributors, and life sciences teams
Request Live DemoBusiness challenges we help solve
Zoo of systems
platforms and contact bases, lost of communication history, lost of clients, human factor
Long terms of automation
implementation or development can be measured by years
No segmentation and analytics
of products, customers to make personalized offers and data based decisions
No ability to scale
or customize current solutions for fast adaptation and changes
Business Goals we help to achieve
Scale operations and workflows
Expand your portfolio
Improve key performance indicators
Elevate your business in industry rankings
Grow your pharma business with Banza team
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Promotion and marketing
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Audience segmentation and targeting
Identify key HCP and HCO segments, tailor communications to their needs, and design targeted marketing campaigns that improve engagement and response rates.
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Multi-channel marketing campaigns
Coordinate complex multi-channel campaigns to promote pharmaceutical products and gain actionable insights into campaign reach, engagement, and effectiveness.
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End-to-end lead management
Manage the full lead lifecycle — from lead capture and qualification to seamless hand-off to sales — to improve conversion and sales efficiency.
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Closed-loop marketing
Create consistent, personalized engagement with each HCP by using insights from past interactions to continuously adjust marketing messages and strategies.
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Event planning and tracking
Organize promotional events with full visibility into timelines, activities, and outcomes — all managed through one centralized system.
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Marketing resource management
Optimize people, budgets, and workflows across your marketing team to ensure efficient execution of campaigns and initiatives.
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Audience segmentation and targeting
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Distribution and sales
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Contact and account management
Centralize customer profiles, interaction history, and contact details to support consistent and effective sales engagement.
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Territory management
Organize leads and accounts into well-balanced sales territories and align sales teams with the highest potential opportunities.
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Field force planning and coordination
Coordinate field team activities, visit schedules, and engagement rules with HCPs and HCOs through a centralized workspace.
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Product information management
Maintain a centralized and always up-to-date product catalog with detailed medicine data to support sales planning, pricing accuracy, and regulatory compliance.
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Sales Performance Analytics
Track and evaluate sales team performance in real time using interactive dashboards and detailed reports. Monitor visits, execution of plans, task completion, and key KPIs to improve sales discipline and results.
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Contact and account management
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Field work
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HCP and HCO Visit Planning
Plan effective visits to HCPs and HCOs using location-based search, mapped routes, and structured calendars. Ensure consistent execution of field plans with geo-location tracking.
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Field Activity Management
Manage all field activities from a mobile workspace. Schedule tasks, visits, and calls, follow your daily agenda, and receive structured action recommendations for each HCP and HCO.
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Visit execution
Support HCP meetings with instant access to promotional content, product catalogs, and ordering tools — all available on your mobile device during the visit.
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Performance analysis
Track field sales performance in real time using mobile dashboards and ready-made reports, and build custom analytics to monitor any KPI that matters to your business.
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HCP and HCO Visit Planning
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Service and Support
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Omnichannel communications management
Manage all customer communications from a single workspace, ensuring consistent, personalized interactions across phone, email, messengers, and self-service channels.
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Contact center automation
Streamline contact center operations by enabling agents to manage cases, communicate across channels, and track performance from a single workspace.
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AI-powered proactive case management
Manage the end-to-end case lifecycle using smart AI-powered workflows; provide impeccable customer service, making sure that all customer cases are resolved as efficiently and quickly as possible.
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Adverse events monitoring
Capture and manage adverse event information from all communication channels in one system, ensuring accurate tracking and fast regulatory reporting.
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Omnichannel communications management
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Production
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R&D process management
Manage research and development initiatives through structured, automated workflows and a centralized data source to improve visibility, coordination, and execution speed.
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Ingredient procurement management
Streamline procurement of active ingredients, raw materials, and related services for pharmaceutical production using intelligent, AI-powered workflows and centralized control.
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Centralized inventory management
Maintain consistent and up-to-date inventory data across departments while balancing stock levels to prevent shortages and excess inventory.
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Partner information management
Strengthen relationships with distributors, dealers, and the entire channel tier using an advanced partner portal that supports joint leads and opportunities management, campaign management, knowledge sharing, and more.
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Product development and lifecycle control
Coordinate design, manufacturing, deployment, and maintenance activities in a single system to accelerate time-to-market and improve profitability.
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Production performance monitoring
Monitor real-time and historical performance across production assets and workflows to identify inefficiencies, track trends, and support informed operational decisions.
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R&D process management
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Compliance
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Product safety information management
Centralize product safety data, feedback, and documentation to ensure timely reporting to health authorities across products, markets, and regions.
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Data privacy and protection management
Manage personal data workflows in line with GDPR, CCPA, and other privacy frameworks to support regulatory compliance across regions.
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Regulatory document management
Centralize contracts, agreements, and regulatory documentation while streamlining approvals through configurable document workflows.
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Legal case management
Manage legal cases across their full lifecycle with standardized documentation and coordinated workflows for teams and stakeholders.
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Regulatory certification control
Maintain control over certification activities with standardized processes and clear visibility across the organization.
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Internal audit management
Coordinate and control internal audit workflows across multiple asset types to ensure compliance and operational transparency.
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Product safety information management
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Corporate Services
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Employee lifecycle operations management
Ensure consistency and transparency across all employee-related processes with structured workflows covering every stage of employment.
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Automated HR request processing
Enable employees to submit, track, and manage all types of requests through a self-service interface that automates approvals and reduces HR workload.
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Сentralized collaboration workspace
Create a single environment for teamwork where employees can communicate, share insights, manage documents, plan meetings, and coordinate approvals without switching between tools.
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Employee lifecycle operations management
Ready-to-use products for your business acceleration
Discover more
Customer success and genuine care
Schedule your guided Banza demo now
Request a free demo to see how BANZA can help your business transform and scale.
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