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Cases

[Banza case]: Eldorado “Automation of communication processes with customers”

Client

"Eldorado" - network of supermarkets of electronics and home appliances №1 in Ukraine

Problem

Non-automated process of communication with customers, absence of united client base with data synchronization

Challenge

Develop a solution to automate communication processes with customers and unloade managers

Decision

After analyzing all wishes, we implemented a complex solution on the Creatio platform

What features are built into solution?

1

Synchronization

with the contact data of the website, retail network and mobile app with Creatio, creating a "perfect" single customer profile for all points of contact
2

Implementation

of the data enrichment mechanism of the customer profile, based on customer activity (offline/online visits, feedback, participation in surveys)
3

Management

of email and CRM trigger campaigns (push (web/APP), viber, sms)
4

Tools

for deep segmentation of customer base
5

Generation

of personalized offers for clients based on analysis of their behavior
6

Implementation

of up-sell and cross-sell campaigns

Result💪

Managers in the system are unloaded on

66%

Improving the quality of IT services

81%

#makeITeasy

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