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Gamification

Digital-complex for growth
due to the emotional involvement of the audience

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G
Developed by Banza
Industries
BankingRetail

Grow with Banza Gamification

Play the game to get the goal

For customers

  • Loyalty program with game mechanics, challenges, quests
  • Involves emotionally to participate and create an order, participate in promotion
  • Motivates to repeat purchases, increase the average check, loyalty

For the team

  • Formes the climate pleasant for the team, growth of team spirit
  • Additionaly motivates team to engage
  • Increases efficiency through additional understanding of a single overall result
  • Simplifies adaptation

 

Functionality

Suggest tasks to complete

  • Adaptable to the tasks of your business

  • Every task consist of own conditions and “cost” of implementation

Customize your reward

  • Points

  • Completion rewards

  • Non-material incentives

Analyze with convenient dashboards

  • Rating and history for an individual user

  • Aggregated analysis and full control for the game admin

Motivate with benefits 

  • Online store with products, spend accumulated points or buy what you like for money

  • It can be emotional pleasures and products for material motivation.

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Gamification Solutions for Business Growth

It is difficult to keep people’s attention in an information-overloaded environment. They quickly lose interest, especially when it comes to learning or getting to know new products. The gamification approach changes this. It works on emotions, not just rationality.

When game mechanics are built into the system, habitual actions turn into a challenge. People start coming back to complete another level, get another reward, complete a new goal. This applies not only to clients, but also to employees. Learning becomes a game, not an obligation.

Examples of game mechanics that increase engagement:

  1. Activity points that can be spent on useful bonuses.
  2. Progress bars that visualize personal development.
  3. Leaderboards and challenges between users.
  4. Achievement badges that can be collected.
  5. Instant rewards for small actions to create an engagement effect.

After implementing gamification in elearning, companies notice an increase in course completion and an improvement in the quality of knowledge. This is confirmed by data from more than one project. People remember information more easily if they are involved in the process. Instead of formal lectures – a format in which you want to participate.

Gamified Learning Management and Onboarding

Training a new employee can drag on, become chaotic and repulsive. But onboarding gamification solves several problems at once: it speeds up adaptation, makes the process understandable and even fun. This is especially important in large teams, where it is important not to lose the rhythm when hiring.

A gamified learning management system solves approximately the same problem. It turns introductory training into a set of clear quests, with tasks, rewards and feedback. People begin to understand what is expected of them, and at the same time feel their importance.

The tools that are most often used in training scenarios:

  1. Personal routes in the system – everyone goes through a path for their own tasks.
  2. Points for completing blocks and their visualization in the profile.
  3. Ratings among new employees – friendly competition motivates.
  4. A system of points for soft skills and teamwork.
  5. A progress history that can be analyzed and adjusted.

The Banza platform makes this approach flexible. It makes it easy to set up any structure, assign a cost to tasks, and set up non-material or material rewards. This is especially convenient if the business works with Creatio – the integration is ready.

Gamification Strategies for Sales and HR

In the sales department, motivation is everything. Where there is no emotional charge, there is no result. Direct motivation in the form of bonuses does not work well. People get tired. But sales gamification works differently – it turns daily tasks into scenarios where every move matters.

The Banza team offers gamification strategies based on experience in 300+ automations. The solutions are easy to adapt to different goals. For example, ratings, points, contests, and challenges can be integrated into the CRM – anything that increases activity and creates a sense of progress.

In the HR environment, such mechanics also work:

  1. Game tasks to improve soft skills: solving cases, participating in surveys.
  2. Internal challenges, where departments compete with each other
  3. Rewards platform: points, goods, internal currency.
  4. Feedback scenarios – the more activity, the higher the recognition within the team.
  5. Real-time statistics and convenient monitoring panels.

Gamification in HR helps not only retain people – it increases their engagement. A common field of goals appears, and not just KPIs. People begin to influence the atmosphere and the result through actions that bring pleasure.

Boost UX with Gamification on Your Website

When a person visits a website, he has little time. He leaves if he does not find anything catchy. But gamification in ux changes this. You can build mechanics into the interface that will retain, engage and direct.

Gamify a website does not just mean adding points or badges. It is about the logic of interaction. Banza offers tools that make the site active: the platform reacts, prompts, encourages, engages.

Approaches that can be used:

  1. Micro-animations that prompt the next step.
  2. Checklists: “complete 3 steps to get a bonus”.
  3. Progress visualization – a bar on the main page or inside the personal account.
  4. Timers and special offers, limited in time.
  5. Integration with loyalty programs: points for activity, transitions, orders.

Gamification websites show an increase in indicators: more time on the page, higher conversion, more repeat visits. This is especially noticeable in retail and in complex interfaces – for example, in B2B.

Banza solutions are easy to implement – they are compatible with Creatio, do not require code, provide control over scenarios and flexible control panels. Within the system, you can combine game elements with CRM, marketing and training. This allows you to create coherent user journeys, where every detail is subordinated to the goal – to retain, engage, return.