Expansion of the retailer “Aurora”: How does market leader scale with Creatio?
An inspiring mission lies at the heart of “Aurora”—”To enhance people’s daily lives by making products for home and soul more accessible.” Today, business success largely depends on the ability to provide customers with maximum convenience and easy access to products while delivering high-quality, fast, and customer-focused services.
Client
The Aurora multi-market chain is a Ukrainian company with direct foreign investments from Horizon Capital, leading the Ukrainian market in the "One Dollar Store" format. The chain is dynamically growing and expanding both in Ukraine and abroad, with over 1,500 stores across Ukraine and more than 25 stores in Romania.Goal
Every business eventually encounters the challenge of scaling. The company aimed to create a unified platform and integrate a loyalty program, leveraging customer data to launch marketing campaigns and newsletters. This necessitated a comprehensive solution.Challenge
The challenge for "Aurora" was the absence of a unified system capable of consolidating key business processes, which limited its potential. As the network grew, the need to improve logistics management, establish a loyalty program, and control expenses became evident. Additionally, the rapid development of e-commerce posed a new challenge—adapting to changes in consumer behavior and market demands.Solution
Key challenges included integration with the website, the WMS warehouse management system, and the GMS accounting system, as well as importing data into the CRM to configure marketing campaigns within a unified no-code platform. This approach facilitated business scaling and, in the future, will allow for launching marketing campaigns, managing product cards, and accessing comprehensive analytics—all in a single platform.
The Creatio platform significantly simplifies the purchasing process for customers by enabling remote orders. We are committed to continuously improving our service, and this project reflects our desire to adapt to the new market realities. The formula for our success lies in minimizing operational costs, which allows us to remain competitive, and no-code technology aligns with the goals of our business.
Key project steps
- Evaluation of the Existing Website: An analysis of the current website revealed its inability to provide personal account functionality or support online purchases.
- Implementation of a Comprehensive Delivery System: A complete delivery system was introduced, covering shipments to retail locations, courier deliveries via IPOST, and shipping through Nova Poshta. Additionally, the system was expanded to include Mist Express delivery, with Viber and SMS notifications about order status.
- Integration of Online Payments: Banza focused on the needs of e-commerce, including creating a product catalog, implementing online payment systems, and synchronizing the CRM with the new platform. Meanwhile, the contractor worked on developing a modern website for online orders.
- Loyalty Program: The “Aurora” decided to retain its previous loyalty program partner. Our team managed the import of loyalty cards, receipts, and the customer database into the CRM to configure marketing campaigns. This functionality is currently in the integration phase.
Result
Sales boost
new platform became a powerful catalyst
10 times growth
of online orders number
Personalized marketing
with analysis of customer behavior- Since the product launch, only the self-pickup service was available, allowing customers to order products and pick them up at the nearest store
Currently, we have developed and implemented integrations with postal services:
- Courier delivery via iPOST
- Self-pickup from Nova Poshta (NP) branch
- Courier delivery via NP
- Testing of delivery through own parcel lockers (this delivery method is in the process of scaling).
Throughout our collaboration, we aimed to help the client find the best and most optimal solutions, tackling complex architectural tasks even without a solution architect on the client’s side. Our implementation team proposed modern solutions to reduce costs and improve business metrics. For example, we are actively working on optimizing the order flow to ensure seamless website operation and order processing. This will help avoid losing online orders during the deployment of supply to the production environment.
How Does IT Work Now?
Aurora needed the development of a personalized, customer-centric solution. And Banza did it. The launch of the new platform became a powerful catalyst for Aurora’s growth. The number of online orders increased tenfold, leading to a significant boost in sales volumes. Optimized processes and the integration of modern solutions improved the customer experience and solidified the company’s position as a market leader.
An important task was integrating online payments and automating orders to enhance efficiency. The key challenge was configuring flexible solutions within a unified system to improve the customer experience and support scaling efforts. A modern solution was needed—one that wouldn’t complicate analytics or delay decision-making. Moreover, ensuring a personalized experience required deep immersion into the company’s processes.
Why do we love no-code Creatio platform?
The key advantages of no-code lie in its flexibility and ability to quickly adapt to the changing needs of the business. Implementing a no-code platform enables business scaling, product management, and automation of marketing campaigns without significant development costs. A personalized approach to customers enhances their interaction with the brand, while the technology ensures seamless system adaptation to new requirements.
- Flexibility: The no-code platform enables rapid adaptation to changing business needs without the complexity of traditional development;
- Scalability: Easy business scaling and product management ensure efficiency in growth;
- Personalization: Automation tools foster a tailored approach to customers, enhancing their experience;
- Resource Efficiency: Reduced development and maintenance costs allow the business to focus on growth and innovation.
What are the key features?
Automation of online order processes significantly enhances the efficiency and speed of order processing, providing a better experience for customers. The implementation of the online payment system reduces the time required to complete purchases and improves user convenience. Furthermore, integration with the CRM enables more effective configuration of marketing campaigns using customer loyalty data. Overall, these changes contribute to increased sales volume and stronger customer relationships.
- Intuitive Interface: Customers can easily register on the platform and create personal accounts to manage their orders and loyalty.
- Online Orders: Users can browse the product catalog, select desired items, and place orders through a simple form.
- Delivery Options: After placing an order, customers can choose a convenient delivery method, including courier delivery, pick-up, or partner delivery services.
- Data Analysis: Integration with the CRM system enables the analysis of customer behavior, helping to set up personalized marketing campaigns.
- Enhanced Customer Experience: The new platform allows customers to make purchases remotely, providing convenience and accessibility of services.
- CRM Integration: This enables the company to better understand customer needs, tailor marketing campaigns, and improve service efficiency.
- Process Automation: Reduces the time needed to process orders and increases the speed of responding to customer requests.
- Flexibility and Scalability: The platform offers quick setup and adaptation to market changes, supporting business growth.
The project of a new platform for “Aurora” was an important step in the company’s development, allowing it to adapt to modern market demands. The integration of online services and the loyalty program enhanced customer convenience and contributed to a deeper understanding of their needs. This, in turn, will help the “Aurora” network strengthen its market position and ensure continued success. And Banza will stay next to client as a reliable and strong partner in digital transformation.
#makeITeasy
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