“TAVRIA V”. Transformation of grocery retail with a loyalty program
Redefines the grocery shopping experience with a groundbreaking loyalty program, enhancing savings and rewards for every customer.
Client
First Ukrainian International Bank" (FUIB) - a large and reliable private bank, financial consultant, and assistant to both individual and corporate clients.Pain
Unsystematized product catalog, complex workflow, analytics gathered from various channels.Challenge
Optimize the workflow of corporate managers, reduce document processing time.Solution
After analyzing all the requirements, we made a comprehensive decision to automate processes on the Creatio platform.Tetiana Maley
Tavria V, Head of CRM department
We were looking for a system that allows not only to launch a large number of promotions, but also develops itself in accordance with the expectations of users. With Banza Loyalty for Creatio, we get new business opportunities.
What were expectations from loyalty program management automation?
- Profit growth. Increase the number and frequency of repeat purchases, the average check
- Segmentation. Gather the correct customer base and contacts for segmentation
- Analytics. Explore customers’ needs based on the obtained data
- Personalization. Develop up to 1,000 personalized promotions per month
- Feedback. Set up regular communication with customers
- Optimization. Optimize internal time and financial resources
Result
1 mln
loyal customers
1,200
launched promotions
50%
time-saving
Before
- bonus-accumulative loyalty program, which allowed to accumulate points only for a discount
- binding to physical cards, paper transactions (questionnaire forms), documents were processed for 14 days
- a lot of time was spent on launching promotions, installing mechanics
- 15 unified promotions for all purchasers of chain stores without TA segmentation
After
- loyalty program, due to which, customers are able to use bonuses on purchase of goods
- Registration by mobile number and virtual card, chatbot with registration, card data, feedback form
- The company has reduced by 50% of time spent by employees on the launch of promotions
- 250 personalized promotions based on customer wishes based on customer wishes
Stanislav Dumal
Banza, Business Development Manager
In addition to Banza Loyalty for Creatio, we use the ecosystem to manage the full journey of the client. We integrated the CRM system, automated the contact center, increased the advanced segmentation options for managers and marketers.
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Learn more about the loyalty program
