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How Automation Improves Customer Experience
Customer service quality has long ceased to be the sole responsibility of the contact center or support team. Today, customer experience is shaped at every stage of interaction…
What is BPM Software and Why Businesses Use It
Modern business operates in an environment of constant uncertainty. Markets, regulatory requirements, customer expectations, technologies, and even basic company operating models are constantly changing. In such an environment,…
Why Business Process Automation is More Than Just Cost Reduction
Business process automation has long ceased to be a buzzword in IT department presentations. Today, it is a strategic tool that directly impacts business resilience, decision-making speed, customer…
Customer Service Automation: Case Studies from Retail and Automotive Companies
Today, customers expect a quick response at any time of day or night. This is especially important for service and retail companies, where every minute counts and well-designed…
AI at Astana Motors: How the Business Is Evolving Toward Smart Processes
Empowering people through technology. The global AI market in the automotive industry is accelerating - from $4.8 billion in 2024 to an estimated $186 billion by 2034. Today,…
Transforming Operations for Millions of Customers and 10,000+ Employees with Creatio No-Code
A few years ago, Ukrtelecom launched a company-wide digital transformation, uniting all divisions on the Creatio platform. Teams across Ukraine gained fast, consistent tools for customer service, enabling…
AI Chatbots for Banking & Retail: Practical Use Cases and ROI Insights
By 2026, experts suggest that artificial intelligence (AI) will handle the majority of customer interactions. Nowhere is this trend more visible than in banking and retail, where expectations…
IT Cost Optimization with Digital e-Portals
In 2025, many enterprises face a familiar problem: IT budgets keep growing, yet management still wants to achieve big savings. For CIOs in banking, telecom, retail, or manufacturing,…
ePortals for Customer Engagement:
How Enterprises Can Streamline Services with No-Code Solutions
Today’s companies in banking, telecom, retail, and manufacturing all share a similar challenge: balancing cost efficiency with better customer service. Managers often need to modernize processes quickly but…
Creatio Database Migration: Real Cases from Finance and Telecom Leaders
Automation is only a small part of the global process of digital transformation. Business systems never stop evolving, data platforms must evolve with them – improving scalability, stability,…
Enhancing the Customer’s Engagement With a Launch of Loyalty Program That Converts
In an era when customers are spoiled for choice, retention is becoming more important than acquisition. This is especially true in retail, banking, and telecoms – where competition…
Choosing the Right CRM in 2025-2026: A Sales Leader’s Checklist
In 2025, CRM is more than just a contact storage. It is a tool that helps companies understand their customers, act faster, and grow consciously. This is especially…
A Step-by-Step Guide to Automating Enterprise Business Processes
In the face of growing competition, big companies are increasingly thinking about how they can automate business processes. But before implementing solutions, it is worth carefully studying the…
Birmarket – Creatio Contact Center: Paving the Way to Customer Loyalty
In today’s world, where speed and service quality are critical to business success, companies are pushed to seek innovative solutions to boost operational efficiency. A negative customer experience…