Digital Marketing Manager for B2B IT Company

About Banza

Meet Banza! We are leaders in NO-CODE development, creators of e-portals, chatbots, CRM and BPM solutions designed to accelerate your business. With over 8 years of expertise in digital transformation, Banza is a TOP partner of Creatio, a leading platform for process automation. Banza’s solutions drive sales, optimize banking, manufacturing and enhance customer service. We help businesses to innovate and we make IT easy!

We are looking for an enthusiastic Digital Marketing Manager full-time (mid-level and higher) to help us grow and maintain our  inbound/outbound marketing strategy. You will plan, oversee and implement marketing activities and campaigns. You will build sustainable digital function in our сompany and will drive high quality leads through different digital channels in targeted US, Central Asia and European markets.

Who are you, our ideal team member?

• You bring 2+ years of experience in digital marketing
• 1+ years of successful experience in promotion and lead generation for B2B IT companies, either agency or in-house
• You are proficient in a wide range of digital marketing channels and instruments like PPC, social media engagement, email
• “At home” with advertising platforms like Google Ads, LinkedIn, and Meta; skilled in working with Google Analytics, Google Tag Manager and Excel to extract actionable insights and make informed decisions
• You excel at managing KPIs, planning, developing, and overseeing budgets.
• You consistently apply key internet marketing metrics, including CTR, CPL, CPA, CPC, ROMI, and others
• You have demonstrated cases of extremely high conversion from what was agreed to what was done. The ideal candidate is an achiever, obsessed with getting tasks done
• You have strong presentation skills
• You can confidently negotiate with partners and contractors in English (Intermediate or higher level) 
• You are a motivated, educated, open-minded, and tolerant individual.
• You propose innovative ideas and successfully implement them.
• You are enthusiastic about contributing to the development and adaptation of marketing automation tools

Nice-to-have:

• Experience in digital marketing for international projects
• Content marketing and SEO knowledge
• Familiarity with YouTube, Telegram, and WhatsApp as marketing channels
• A solid understanding of basic UI/UX principles
• Experience working with WordPress
• Well-versed in CRM systems and their operation

What you’ll do:

• Expand the sales funnel, and drive B2B sales growth in the US, Europe and Central Asia Markets. Annually, quarterly, monthly develop and execute the company’s product and service promotion strategy to generate leads
• Leverage both inbound and outbound approaches, launching, analyzing, and optimizing ad campaigns to hit KPIs, and evaluating the effectiveness of each initiative
• Email marketing: develop strategy and content plan for email campaigns, systematically collect contacts, segment the audience, design emails using builders, craft compelling message scripts
• Collaborate with and manage tasks for the SEO team (external contractor) to ensure alignment with goals
• Work with Google Ads, Meta, LinkedIn, and YouTube to drive targeted traffic
• Create and optimize landing pages, ensuring the corporate website’s peak performance through relevant content, strong UI/UX, and robust SEO (a new site has just launched!)
• Cross-functional work with brand managers, content creators, lead generation specialists, and the sales team
• When necessary, recruit, manage, and oversee marketing contractors.
• Continuously monitor and analyze market dynamics, including geographical metrics, competitor strategies, and emerging industry trends
• Leverage CRM systems to track progress, generate insightful reports on individual performance, and oversee contractor work
• Contribute as an expert in the development and adaptation of marketing automation tools

What We Offer:

• Flexible Work Environment: Choose between working from our modern office in Unit.City, Kyiv, or fully remote
• Clear Career Path: A transparent professional development plan to guide your growth
• Boost Your English: Free corporate English lessons twice a week with professional teachers, plus engaging Speaking Clubs
• Tools for Success: We provide all the necessary tools and resources for your work
• Meaningful Impact: Opportunities to participate in volunteer projects and initiatives
• Grow with Experts: Work alongside a team of strong professionals from whom you’ll learn a great deal
• Supportive Culture: Enjoy progressive management, a friendly atmosphere, and a corporate culture built on open communication

Growth is our game. Let’s create something great together! At Banza, we’re not just coworkers — we’re a crew that lifts each other up. Making IT easy!